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LAST UPDATED: JUNE 2024

 

This Privacy Policy (the “Privacy Policy”) governs the manner in which E. Frank Hopkins Co. Inc. (herein “Hopkins Seafood”) collects, uses, maintains, and discloses information collected from users (“Users”) of the www.hopkinsseafood.com website (“Site”). This privacy policy applies to the Site and all products and services offered by Hopkins Seafood.

Your privacy is critically important to us.  It is Hopkins Seafood’s policy to respect your privacy regarding any information we may collect while operating our Site.  We respect your privacy and are committed to protecting personally identifiable information you may provide to us through the Site. We have adopted this Privacy Policy to explain what information may be collected on our Site, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Site and does not apply to our collection of information from other sources.

 

This Privacy Policy, together with any Terms of Conditions or Terms of Use posted on our Site, set forth the general rules and policies governing your use of our Site.  Depending on your activities when visiting our Site, you may be required to agree to additional terms and conditions.

 

VISITORS TO OUR SITE

 

Like most website operators, Hopkins Seafood collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.  Hopkins Seafood’s purpose in collecting non-personally identifying information is to better understand how Hopkins Seafood’s visitors use its Site.  From time to time, Hopkins Seafood may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.  Hopkins Seafood also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on the Site blog posts or reviews or testimonials.  Hopkins Seafood only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

 

GATHERING OF PERSONALLY-IDENTIFYING INFORMATION


Certain visitors, such as buyers, on the Hopkins Seafood’s Site choose to interact with Hopkins Seafood in ways that require Hopkins Seafood to gather personally-identifying information. The amount and type of information that Hopkins Seafood gathers depends on the nature of the interaction. For example, customer accounts are set-up on purchase and we ask visitors who sign up to review or comment on a blog on our Site to provide a username and email address.

 

SECURITY


The security of your Personal Information is important to us. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.  Sensitive and private data exchanged between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures.  Our Site is also in compliance with PCI vulnerability standards to create as secure an environment as possible for our Users.  No method of transmission over the Internet, or method of electronic storage is 100% secure.  While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

 

LINKS TO EXTERNAL SITE


Our Service may contain links to external websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s website. We strongly advise you to review the Privacy Policy and terms and conditions of every website you visit.  We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party website, products, or services.

 

THE COMPANY MAY USE GOOGLE ADWORDS FOR REMARKETING


We may use remarketing services to advertise on third party websites (including Google) to previous visitors to our Site. It could mean that we advertise to previous visitors who haven’t completed a task on our Site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. Of course, any data collected will be used in accordance with our own Privacy Policy and Google’s privacy policy.  You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

 

PROTECTION OF CERTAIN PERSONALLY-IDENTIFYING INFORMATION


Hopkins Seafood and its affiliates disclose potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Hopkins Seafood’s behalf or to provide services available at Hopkins Seafood’s and/or its affiliates Site, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Hopkins Seafood and its affiliated Site, you consent to the transfer of such information to them. Hopkins Seafood will not rent or sell potentially personally-identifying and personally-identifying information to anyone.  Other than to its employees, contractors and affiliated organizations, as described above, Hopkins Seafood will only disclose potentially personally-identifying and personally-identifying information in response to a subpoena, court order or other governmental request, or when Hopkins Seafood believes in good faith that disclosure is reasonably necessary to protect the property or rights of Hopkins Seafood, third parties or the public at large.

 

If you are a registered user of our Site and have supplied your email address, Hopkins Seafood may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Hopkins Seafood, our affiliates, and our products.  We primarily use our website to communicate this type of information, so we expect to keep this type of email to a minimum.  If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish this content in order to help us clarify or respond to your request or to help us support other users.  Hopkins Seafood takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

 

AGGREGATED STATISTICS


Hopkins Seafood may collect statistics about the behavior of visitors to its Site.  Hopkins Seafood may display this information publicly or provide it to others.  However, Hopkins Seafood does not disclose your personally-identifying information.

AFFILIATE DISCLOSURE


Our Site may use affiliate links and may earn a commission from certain links.  This does not affect your purchases or the price you may pay.

 

COOKIES
To enrich and perfect your online experience, Hopkins Seafood uses “Cookies” similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.  A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Hopkins Seafood uses cookies to help Hopkins Seafood identify and track visitors, their usage of our Site and their website access preferences.  Hopkins Seafood visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Hopkins Seafood’s Site, with the drawback that certain features of Hopkins Seafood’s Site may not function properly without the aid of cookies.  By continuing to navigate our Site without changing your cookie settings, you hereby acknowledge and agree to Hopkins Seafood’s use of cookies.

 

HOW WE USE COLLECTED INFORMATION


Hopkins Seafood collects and uses Users personal information for the following purposes:

 

  • To improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize user experience – We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site – We continually strive to improve our Site offerings based on the information and feedback we receive from you.
  • To process transactions – We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To administer content, a promotion, a survey or other features of our Site – To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails – The email address the user provides for order processing will be used to send information and updates pertaining to their order.  It may also be used to respond to their inquiries, and/or other requests or questions.  If Users decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.  If at any time the Users would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or Users may contact us via our Site.

E-COMMERCE


Those who engage in transactions with Hopkins Seafood – by purchasing Hopkins Seafood’s services or products, are asked to provide additional information, including as necessary the personal and financial information required to process those transactions.  In each case, Hopkins Seafood collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Hopkins Seafood.  Hopkins Seafood does not disclose personally-identifying information other than as described below and visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

 

EMAIL MARKETING


With your permission, we may send you emails about us, our Site, new and existing products and other updates.  If we ask you for your personal information we will do so with your expressed consent and will provide you with an opportunity to decline providing such consent.  If you have elected to disclose personal information collected by us, and change your mind, you can “opt-out” by contacting us via email info@hopkinsseafood.com or clicking the ‘unsubscribe’ link in your email.  We will use your email address to respond to any contact from you.  Our company does not share your email address with any third-party.

 

BUSINESS TRANSFERS


If Hopkins Seafood, or substantially all of its assets, were acquired, or in the unlikely event that Hopkins Seafood goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party.  You acknowledge that such transfers may occur, and that any acquirer of Hopkins Seafood may continue to use your personal information as set forth in this policy.

 

PRIVACY POLICY CHANGES


Although most changes are likely to be minor, Hopkins Seafood may change its Privacy Policy from time to time, and in Hopkins Seafood’s sole discretion.  Hopkins Seafood encourages visitors to frequently check this page for any changes to its Privacy Policy.  Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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