LAST UPDATED: SEPTEMBER 2026
This Privacy Policy (the “Privacy Policy”) governs the manner in which E. Frank Hopkins Co. Inc. (herein “Hopkins Seafood”) collects, uses, maintains, and discloses information collected from users (“Users”) of the www.hopkinsseafood.com website (“Site”). This privacy policy applies to the Site and all products and services offered by Hopkins Seafood.
Your privacy is critically important to us. It is Hopkins Seafood’s policy to respect your privacy regarding any information we may collect while operating our Site. We respect your privacy and are committed to protecting personally identifiable information you may provide to us through the Site. We have adopted this Privacy Policy to explain what information may be collected on our Site, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Site and does not apply to our collection of information from other sources.
This Privacy Policy, together with any Terms of Conditions or Terms of Use posted on our Site, set forth the general rules and policies governing your use of our Site. Depending on your activities when visiting our Site, you may be required to agree to additional terms and conditions.
VISITORS TO OUR SITE
Like most website operators, Hopkins Seafood collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Hopkins Seafood’s purpose in collecting non-personally identifying information is to better understand how Hopkins Seafood’s visitors use its Site. From time to time, Hopkins Seafood may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. Hopkins Seafood also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on the Site blog posts or reviews or testimonials. Hopkins Seafood only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.
GATHERING OF PERSONALLY-IDENTIFYING INFORMATION
Certain visitors, such as buyers, on the Hopkins Seafood’s Site choose to interact with Hopkins Seafood in ways that require Hopkins Seafood to gather personally-identifying information. The amount and type of information that Hopkins Seafood gathers depends on the nature of the interaction. For example, customer accounts are set-up on purchase and we ask visitors who sign up to review or comment on a blog on our Site to provide a username and email address.
SECURITY
The security of your Personal Information is important to us. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchanged between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards to create as secure an environment as possible for our Users. No method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
LINKS TO EXTERNAL SITE
Our Service may contain links to external websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s website. We strongly advise you to review the Privacy Policy and terms and conditions of every website you visit. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party website, products, or services.
THE COMPANY MAY USE GOOGLE ADWORDS FOR REMARKETING
We may use remarketing services to advertise on third party websites (including Google) to previous visitors to our Site. It could mean that we advertise to previous visitors who haven’t completed a task on our Site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. Of course, any data collected will be used in accordance with our own Privacy Policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
PROTECTION OF CERTAIN PERSONALLY-IDENTIFYING INFORMATION
Hopkins Seafood and its affiliates disclose potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Hopkins Seafood’s behalf or to provide services available at Hopkins Seafood’s and/or its affiliates Site, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Hopkins Seafood and its affiliated Site, you consent to the transfer of such information to them. Hopkins Seafood will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Hopkins Seafood will only disclose potentially personally-identifying and personally-identifying information in response to a subpoena, court order or other governmental request, or when Hopkins Seafood believes in good faith that disclosure is reasonably necessary to protect the property or rights of Hopkins Seafood, third parties or the public at large.
If you are a registered user of our Site and have supplied your email address, Hopkins Seafood may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Hopkins Seafood, our affiliates, and our products. We primarily use our website to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish this content in order to help us clarify or respond to your request or to help us support other users. Hopkins Seafood takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
AGGREGATED STATISTICS
Hopkins Seafood may collect statistics about the behavior of visitors to its Site. Hopkins Seafood may display this information publicly or provide it to others. However, Hopkins Seafood does not disclose your personally-identifying information.
AFFILIATE DISCLOSURE
Our Site may use affiliate links and may earn a commission from certain links. This does not affect your purchases or the price you may pay.
COOKIES
To enrich and perfect your online experience, Hopkins Seafood uses “Cookies”, similar technologies, and services provided by others to display personalized content, appropriate advertising, and store your preferences on your computer. A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Hopkins Seafood uses cookies to help Hopkins Seafood identify and track visitors, their usage of the Site, and their website access preferences. Hopkins Seafood visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Hopkins Seafood’s website, with the drawback that certain features of the Site may not function properly without the aid of cookies. By continuing to navigate our Site without changing your cookie settings, you hereby acknowledge and agree to Hopkins Seafood’s use of cookies.
SPAM AND ABUSE PROTECTION (GOOGLE reCAPTCHA)
To ensure a secure environment and protect our forms against automated spam, fraud, and abuse, we use Google reCAPTCHA on our Site. This service functions by collecting automated device, software, and hardware configurations—including IP addresses, cookie history, browser language settings, operating system specifications, and active browser plug-ins. It also analyzes user interaction patterns, such as mouse movements, typing cadences, and scroll behavior.
This data is sent directly to Google servers to assess whether the activity originates from a human user or an automated bot. Under current legal frameworks, Google processes this data strictly as a data processor on our behalf to deliver security analytics. The information harvested through this mechanism is restricted to bot-detection infrastructure and security optimization; it is explicitly not used by Google for the purposes of personalized or behavioral marketing profile generation.